Pretty pins don’t sell books, but a book funnel does 📌✨

In this episode of Bourbon & Books, I’m breaking down exactly how Pinterest is the perfect book funnel for authors...not just a place to post pretty covers. Your pins should do more than look good; they should move readers closer to buying your books.

In this video, you’ll learn:

✔️ What a book funnel really is (and why every author needs one)
✔️ How Pinterest fits at the top of your funnel (visibility → newsletter → sales)
✔️ A real example: using a pin to promote a free novella that leads to email signups and series sales
✔️ Why CTAs that get clicks
✔️ Why funnels = long-term author career sustainability

If you’ve ever felt like you’re spinning your wheels on Instagram or Facebook with posts that disappear in hours, this is the video that will show you why Pinterest is different, and how it can become your most powerful evergreen marketing tool as an author.

🖤 Straight from my story witch heart, Your Bourbon & Books Host Melissa Bourbon

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🎶 Fun fact: the end music is my son’s original song, Shoulders. You can listen here: http://bit.ly/4mbH9Pw
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Timesatamps
00:00:00 Intro
00:00:42 What is a book funnel
00:00:58 Parts of a funnel
00:01:26 How Pinterest shines at this
00:01:57 Funnel example
00:02:44 CTA
00:03:36 Your action step!
00:03:58 Pinterest Power for Authors
00:04:08 Wrap up

👩🏼‍💻 CHECK OUT MY BOOKS
Magical Women’s Fiction (Ivy Cassidy): https://ivycassidybooks.com
Book Magic, Magical Dressmaking, and more (Melissa Bourbon): https://melissabourbon.com
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📺 CHANNEL PLAYLISTS
• Marketing Monday (Pinterest Tips for Authors):    • Set Up a Pinterest Profile, Authors, And S...  
• Writing Craft & Story Structure:    • Deep POV in Fiction: Stop Telling, Start I...  
• Author Interviews:    • How to Add Humor to your Fiction Writing  

⚠️ Affiliate Disclosure
Hey, y’all! I sometimes use affiliate links, which means I receive a small commission per sale. This does not affect my recommendations. I only share tools and services I use and love, and my own books.