How We Built Our $1 Million Coffee Shops – 06/11/2025

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Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and strategies we’ve learned from building two busy coffee shops. We talk Purple Cow experiences, the impact of killer systems, and the absolute necessity of being in your customer’s evoked set. Whether you’re opening your first cafe or scaling your second, this episode is full of actionable steps to build a seven-figure shop.

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00:00:00 - Intrrrrrrooooooooooooo
00:02:17 - Another Week Down the (Good?) Drain
00:03:48 - Let's Talk Money Honey
00:09:03 - Point 1: Purple Cow
00:18:47 - Point 2: Systems
00:35:06 - Point 3: Evoked Set of Customers
00:52:09 - Breakdown of the numbers