Jagannath Snan Yatra Festival at ISKCON Juhu

The Snana Yatra is a bathing festival celebrated on the Purnima (full moon day) of the Hindu month of Jyeshtha.
It is an important festival of the Jagannath devotees. It is the birth day of lord Jagannath.This is the first occasion in the year as per the Hindu calendar, when the deities Jagannath, Balabhadra, Subhadra, Sudarshan, and Madanmohan are brought out from the Jagannath Temple (Puri) and taken in a procession to the Snana Bedi.
There they are ceremonially bathed and decorated for a public audience with the devotees.

Devotees visiting the Jagannath Temple in Puri on the occasion of Snana Yatra
It is a belief among devotees of Lord Jagannath that if they make a pilgrimage to see the deity on this day, they would be cleansed of all of their sins. Hundreds of thousands of devotees visit the temple on the occasion.
The Skanda Purana mentions that King Indradyumna arranged this ceremony for the first time when the idols of the deities were first installed.

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