How to Start a Clothing Line From Scratch | A Step-by-Step Guide

Ultimate Guide: How to Start a Clothing Line With Little To No Money.
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If you've been searching for ways to launch a clothing line, in this video I’ll share a step by step guide on how to start a clothing brand from scratch.

Starting a fashion line is an amazing way to balance your passion for art and commerce. But a clothing line needs more than just beautiful clothes to create a lasting online business. You’ll need to master branding, marketing, manufacturing, and retailing, among other things.

With the advent of print-on-demand services, starting a clothing line may seem easy but sustaining a clothing brand is much harder. In this video we’ll talk about the training you’ll need, the resources you'll want for writing a business plan, and how to develop your brand identity. We’ll also cover tips on how to come up with creative concepts, on getting in touch with manufacturers, on timing your collections with seasons, and on creating a wholesale strategy.

Watch until the end where I interview Mackenzie Yeates, Co-founder of KOTN. She drops pearls of wisdom on how to bring your first collection to market. She also gives some insight on the best digital marketing methods you should start with, the top mistakes fashion entrepreneurs make, and how to avoid them.

-- TIMESTAMPS --
00:00 How to Start a Clothing Line From Scratch
01:46 Business plan
03:32 How to develop a fashion brand
06:03 Creative Process and Inspiration
07:19 Seasons and Collections
08:29 Clothing production and manufacturing
10:03 Wholesale and Consignment
10:41 Selling online
12:52 Marketing
13:43 How to bring your first collection to market
19:00 How to get your press and exposure for your clothing brand
21:05 What digital marketing methods should you start with?
21:53 Top mistakes fashion entrepreneurs make and how to avoid them

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-- RESOURCES --
► How to Start a Clothing Line: Secrets from a Project Runway Designer https://bit.ly/3at0hW0
► How to Start an Online T-Shirt Business: Everything You Need to Know https://bit.ly/30YNesf