Near Real-Time Netflix Recommendations using Apache Spark (Nitin Sharma and Elliot Chow)

Nitin Sharma, a Senior Software Engineer at Netflix, and Elliot Chow, a software engineer at Netflix, explain a data-driven company, we use Machine learning based algos and A/B tests to drive all of the content recommendations for our members. Traditionally, these recommendations are precomputed in a batch processing fashion, but such a model cannot react quickly based on member interactions, title interests, popularity etc. With an ever-growing Netflix catalog, finding the right content for our audience in near real-time would provide the best personalized experience.

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