This ONE Psychology Trigger Shifts The Power In 7 Seconds

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Want to get more clients without selling? This technique will have clients chasing you.

This psychology trigger decides who holds power in the first 7–15 seconds of a sales call. Miss it, and you’re instantly framed as the applicant. Use it, and clients start qualifying themselves without you pitching a thing. In this video, you’ll learn how high-status consultants flip the dynamic so prospects chase them.

You’ll learn:
• Shift the power dynamic so clients see you as the selector, not the seller
• Use the Audition Bridge to make prospects qualify themselves
• Apply self-persuasion psychology to increase conversions without pitching

⏱️ Timestamps
0:00 Intro
0:29 The big shift: stop selling, become the selector
1:30 The 7–15 second status judgment (why calls are won early)
2:38 The Audition Bridge structure (5 steps)
4:32 Self-persuasion + Gong insight (2.8× more conversions)
6:03 The full mechanics: 5 phases breakdown
14:30 Wrap-up + playbook CTA

📚 Resources Mentioned
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• Path To Mastery Curriculum → https://brandmasteracademy.com/brand-...

• Blog (Strategy articles & frameworks) → https://brandmasteracademy.com/bma-blog/

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📍 Connect with Stephen Houraghan
LinkedIn: /in/stephenhouraghan
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Website: https://brandmasteracademy.com

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