Unwrapping the Juicy History Behind Starburst Fruit Chews

From M&M's Fruit Chewies to an accidental O.J. Simpson connection, this is the juicy history of Starburst Fruit Chews.

Sources:
“MFT Professor Helped Create ‘Starburst’ Candy!,” University of Georgia Online Learning (https://online.uga.edu/news/mft-profe...)

“Package, Label Hearings Stir Up Much Response,” The Courier, Jul 6, 1961 (via newspapers.com)

“For the Truth in Packaging,” Sylvia Porter, The Central New Jersey Home News, Sep 24, 1962 (via newspapers.com)

“Is Packaging Deceptive? Congress Argues,” Newsday, May 2, 1963 (via newspapers.com)

“A Comprehensive Look at the Fair Packaging and Labeling Act of 1966 and the FDA Regulation of Deceptive Labeling and Packaging Practices: 1906 to Today,” Eric C. Wall, Harvard Law School, May 2002 (https://dash.harvard.edu/bitstream/ha...)

“O.J. Simpson’s Ex-Wife Slain at Her Condo in Los Angeles,” Seth Mydans, The New York Times, Jun 14, 1994 (https://www.nytimes.com/1994/06/14/us...)

“Public Reacts to ‘Unthinkable’ Twist in the Life of a Man Many Call Hero,” Jan Ferris, Chicago Tribune, Jun 19, 1994 (via newspapers.com)

“Coincidence Puts Ad Slogan on Thin Line,” Carrie Mason-Draffen, Newsday, Jun 29, 1994 (via newspapers.com)

“Starburst Ad Problem,” The Indianapolis News, Oct 30, 1995 (via newspapers.com)

“Juice Made ‘em Skittish,” South Florida Sun Sentinel, Oct 30, 1995 (via newspapers.com)

The Emperors of Chocolate, Joël Glenn Brenner, 1999 (via The Internet Archive, https://archive.org/details/emperorso...)

“Data Doesn’t Lie, So What’s The Best Candy?,” Galvanize, Oct 22, 2020
(https://blog.galvanize.com/candy-crus...)