Patrick Stox Discusses Topical Authority + Technical SEO on EP26 of This Week in Digital Marketing

In EP26 of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey sit down with Patrick Stox to discuss his experiences at BrightonSEO, thoughts on AI and ChatGPT in search, and the future of AI search. They also touch on traffic estimations on Ahrefs, running a local SEO meetup, Patrick's consulting work, and his experiences working at Ahrefs vs. IBM. The conversation delves into digital PR, link value to rankings, link toxicity reports, and the sunsetting of page experience. Patrick shares his personal site ranking experiments, his own sites, the SEO hero competition, topical authority as a technical SEO, core updates, and parasite SEO. Join them for a fascinating and insightful conversation on the ever-evolving world of SEO.

Patrick Stox on Twitter:
  / patrickstox  

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Apple Podcast:
https://podcasts.apple.com/us/podcast...

Spotify:
https://open.spotify.com/show/39yLadR...

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Chapters:
0:00 Recap
2:34 Intro
3:11 How was BrightonSEO
6:19 How Patrick feels on AI and ChatGPT and search
9:54 Traffic estimations on Ahrefs
15:29 Running the local SEO meetup
16:42 Patrick's consulting
19:44 Working at Ahrefs vs. IBM
21:04 The future of AI search
23:44 Digital PR doesn't work?
30:32 Links value to rankings
32:23 Link toxicity reports
34:26 Sunsetting page experience
36:44 Personal site ranking experiment
39:19 Patrick's own sites
43:04 SEO hero competition
49:09 Topical authority as a technical SEO
50:31 Core updates & parasite SEO

#patrickstox #ahrefs #seo #technicalseo