Baobab's Transmedia Journey: Building the Next-Gen Animation Studio
Автор: Vitrina AI
Загружено: 2026-01-08
Просмотров: 53
00:34 Baobab Studios: The Elevator Pitch & Core Leadership
01:07 A 10-Time Emmy-Winning Animation Studio’s DNA
03:55 The Transmedia Vision: Film, Games, and Publishing from Day One
05:38 Structuring a Startup to Handle Transmedia Complexity
07:39 Case Study: Momoguro (Game to TV) & Baba Yaga (VR to TV)
14:41 Company Structure: Divisions for TV/Film, Games, and Publishing
30:40 The Three Phases of Baobab’s Journey
41:14 Partnerships, IP in Development, and Gen AI
51:19 Embracing Generative AI
In this episode of Vitrina LeaderSpeak Podcast, Baobab Studios CTO Larry Cutler discusses the 10-time Emmy-winning company’s mission to birth original IP across transmedia platforms, including VR, gaming (Roblox, Fortnite), and streaming (Disney+, Netflix). Founded by veterans from Pixar, DreamWorks, and Zynga, the studio bridges Hollywood narrative with interactive game mechanics. Cutler highlights their data-driven approach to audience testing and the strategic use of generative AI to empower artists and accelerate iteration. By diversifying into publishing and YouTube, Baobab remains nimble, scaling hits like Momoguro and Baba Yaga across the modern IP value chain.
#animationstudio #baobabStudios #transmedia #gaming #VR
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