Kawaii: Anime, Propaganda, and Soft Power Politics.

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In modern international politics, it is just as important to win hearts and minds, in one's own country and abroad, as it is to have power by force of arms. We call this power over hearts and minds: the power to sway people by persuasion rather than by force, soft power. And no country on Earth has mastered the art of soft power through cultural media quite like Japan has.

In this video, we'll explore the roots of Japan's soft power initiatives: how modern anime taps into pre-war orientalism, how war-time propaganda birthed the modern anime industry, how the Japanese government utilized soft power cultural diplomacy to manipulate the world's perception of it, and much more!

You are not immune to propaganda. It's OK, neither am I! But with a little awareness, we can at least inoculate ourselves against its effects.
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Chapters:
00:00 - Intro
04:33 - Historical Context and Orientalism
21:18 - The Power of God (And Anime)
27:31 - Pure or Peril?
50:12 - Soft Power
1:04:37 - The Rise of Modern Anime
1:11:50 - A Strategy Born of Necessity
1:16:57 - The Japan You Were Taught to Adore
1:30:50 - Commodification and Plastic Love
1:47:00 - Summary and Subsidy
1:54:41 - The Cultural-Industrial Complex and the LDP
2:13:49 - Hearts and Minds
2:26:00 - Conclusion/Caveat (Emptor)
2:29:55 - Credits Gag
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The Video's Playlist:
   • Kawaii: Anime, Propaganda, and Soft Power ...  
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Attributions and Additional Reading:

History -
China Illustrata - https://htext.stanford.edu/content/ki...

Valignano, Alessandro (1584). Historia del Principio y Progreso de la Compañía de Jesús en las Indias Orientales.

https://www.asianstudies.org/publicat...

Akiko Yosano-
https://www.jstor.org/stable/488910?r...

Soft Power and Anime -
https://www.researchgate.net/publicat...

https://polpemjepangsmjhiugm2015.word...

https://web.archive.org/web/200404032...

https://www.meti.go.jp/policy/mono_in...

https://web.archive.org/web/201103230...

https://thediplomat.com/2016/01/japan...

https://fsi.stanford.edu/news/despite...

https://theconversation.com/japan-is-...

Cool Japan Fund:
https://www.japaneselawtranslation.go...

https://www.cj-fund.co.jp/en/about/cj...

https://asia.nikkei.com/Business/Fina...

https://animationanomaly.com/2013/04/...

J-LOP/J-LOX:
https://www.cao.go.jp/cool_japan/engl...

https://www.vipo.or.jp/project/j-lop-...

https://jloxplus-jp.translate.goog/of...

Assorted Other:
https://www.buzzfeednews.com/article/...

https://foreignpolicy.com/2016/05/27/...

https://www.dw.com/en/why-japan-ranks...

https://soranews24.com/2014/01/30/ghi...

Miyazaki on Nationalism:
https://www.theguardian.com/film/2008...
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The supreme art of war is to subdue the enemy without fighting. Sun Tzu said that. And I'd say he knows a little bit more about fighting than you do pal, because he invented it!