How Writing Helped This CEO Build a $300m+ Company | Sam Corcos

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This is business writing like you’ve never seen it before.

Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.

“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam

In this episode, we go deep (and I mean, deep) into what makes business writing work. Sam reveals how to use writing to:
*Create strategic memos
*Solve specific problems
*Make better decisions
*And work twice as fast.

If you’re interested in learning how to use writing to scale businesses, this one’s for you.

SPEAKER LINKS:
Website: http://corcos.io/
Company: https://www.levelshealth.com/
X/Twitter:   / samcorcos  
Linkedin:   / samcorcos  

WRITE OF PASSAGE:
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TIMESTAMPS:
00:00:00 Introduction
00:01:24 Clear thinking
00:03:45 Principles for business writing
00:09:23 Information silos
00:12:30 Remote work (sync vs async)
00:17:00 Business mantras
00:20:00 Business leaders Sam admires
00:23:45 Hiring and writing ("Keeper Test")
00:30:40 Feedback via Loom videos
00:36:30 Memos
00:38:20 Scientific methods
00:45:00 Business writing and distractions
00:54:00 "Think Weeks"
01:00:00 Writing blogs and good content
01:09:40 Time allocation
01:14:45 Amazon PR FAQ
01:18:30 Gitlab's business writing culture
01:21:30 Writing within jobs (promoting, delegating)
01:29:30 Writing within projects and retrospectives
01:34:30 News sobriety

PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/2DjMSbo...

ABOUT THE HOST:
I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.

How I Write is a podcast by Write of Passage // Production by Adam Soccolich