Charleston, SC Home Updates With the Highest ROI in Today’s Market

Thinking about updating your home but not sure where to spend your money? In this video, I break down the smart, high ROI home updates Charleston-area homeowners can make—whether you’re planning to stay put or preparing for a future sale.

As a local REALTOR® in the Charleston and Mount Pleasant area, I’m asked about this all the time. The truth is, even if your home is structurally sound, clean, and well-maintained, cosmetic updates play a huge role in how buyers see value. And if you’re staying in your home long-term, these updates make your space feel fresh, bright, and more enjoyable every day.

Here’s what we cover:
• The timeless updates that instantly elevate your home
• Why paint is one of the highest-impact, lowest-cost improvements
• What to do with flooring—whether you love carpet or don’t
• How small details like baseboards, switch plates, and air-return grates affect perceived value
• Easy hardware swaps (knobs, hinges, door handles) that modernize your home without overspending
• Lighting upgrades that completely transform a space
• What matters most if you are getting ready to sell—paint, flooring, kitchens, and bathrooms
• Why buyers still prioritize cosmetics even when major systems are updated
• The difference between “updates you’ll enjoy” and “updates that help your home sell for more”

My goal: help you make smart, strategic decisions that bring the best return—no wasted dollars, no trendy mistakes, no over-improving.

If you’re thinking about updates, planning a future sale, or trying to understand what today’s Charleston buyers really want, I’m here to guide you.

Questions about updates? Thinking about making a move?
Reach out anytime. I’m always happy to talk strategy and help you get the most from your home.

Connect with Lauren Zurilla and Associates:
Instagram:   / laurenzurillarealestate  
Facebook:   / laurenzurillarealestate  
Website: https://laurenzurilla.com/
Call/Text: 843-991-9149
Email: lzhomesops@gmail.com
00:00 Introduction: Why Smart Updates Matter
00:22 Updating for Enjoyment vs. Resale Value
00:55 The Charleston Market Reality
01:28 The Power of Fresh Paint
02:13 Don’t Forget Baseboards & Trim
02:44 Carpet vs. Hard Flooring: What Really Matters
03:36 Door Knobs, Hinges & Hardware Updates
04:15 Light Switch Plates & Small Details Buyers Notice
04:59 Lighting Fixes That Transform a Home
05:52 Ceiling Fans, LED Choices & Modern Fixtures
06:27 Air Vents & AC Grates: An Easy, High-Impact Swap
07:01 Cabinet Hardware for Kitchens & Baths
07:40 Summary of Best Updates When You’re Staying Put
08:04 Switching Gears: Updates That Matter When Selling
08:55 Why Cosmetics Matter More Than You Think
09:38 Flooring Updates Before Listing
10:20 Kitchen ROI: Counters, Bars & Backsplash
12:11 Kitchen ROI: Counters, Bars & Backsplash
12:29 Bathroom Updates That Boost Appeal
13:18 Spending Smart: ROI-Driven Choices
14:04 How Buyers React to Updated vs. Not Updated Homes
14:46 Why Everyone Says “I Wish I Had Done This Sooner”
15:10 Final Thoughts & How I Can Help