Your Brand is a Person, Not an Ad: Build Community and Win on Social

Social media in 2025 isn’t about being the loudest, it’s about being the most relatable. In this episode, Shaun Whynacht sits down with marketing specialist and entrepreneur Jody Reid to talk about how businesses can win on social by treating their brand like a person, not just another ad.

Jody shares her journey from starting out at Blue Cow Marketing to running her own agency, JR Marketing, working with businesses across Nova Scotia and beyond. You’ll hear practical strategies on:

Why authenticity beats polished perfection

The real value of community vs. chasing sales

Which platforms are overrated, underrated, and worth your time in 2025

How to balance raw “phone-shot” content with branded design

Where automation helps—and where it hurts

If you’re a small business owner feeling overwhelmed by social media, this conversation will help you focus on what actually works.

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Connect with Jody:
JR Marketing: https://jrmarketing.ca

Connect with Shaun:
Blue Cow Marketing: https://bluecowmarketing.ca