Quit Lying Saying You Create Brand Identities

In this video, we explore the difference between identity design and branding and make the argument that identity design is not branding. We argue that identity design is just one part of the branding process, and that it's important to be clear about the specific services you offer and not to overstate your expertise.

Do you ACTUALLY create brand identities or do you design logos? Be honest!

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios
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