Brutally Honest Advice For Real Estate Businesses (750k Mistake)
Автор: Mark Kentwell
Загружено: 2025-11-19
Просмотров: 21
Spent $750,000 on a state-of-the-art real estate office in 2014. Agents' response? "Too far to drive, parking's too hard, I'm scared of lifts." This massive investment became a rod for my back, but it taught me what most real estate leaders get completely wrong about performance.
I built Presence to $15 million with a hybrid work environment, and it nearly broke us. Your office doesn't create culture. Your systems do. From the traffic light listing system to desktop client acquisition, here's what actually drives performance when agents can work from anywhere.
👉 The brutal truth? When agents get the choice to do nothing, everything changes.
0:00 - The $750K Office Disaster
2:20 - OfficesDoesn't Create Culture—Systems Do
5:43 - The Traffic Light System (Ranking Every Listing)
10:01 - Buyer Pipeline Management Strategy
15:30 - Response Time = Competitive Advantage in Hybrid
28:00 - 4 Offices, Wider Talent Pool Strategy
29:03 - Desktop Client Acquisition (The Future)
31:57 - Systems Over Activity: Making Hybrid Work
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/
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