The Franklin Effect: A Secret for Amazing Success

The Franklin Effect: A Secret for Amazing Success
By Marshall Goldsmith

Recently I spent some time with my great friend Dr. Steven Berglas. Steven is an executive coach and management consultant who spent twenty-five years on the faculty of Harvard Medical School’s Department of Psychiatry and had a private psychotherapy practice in Boston.

He is the author of five amazing books, including his most recent Stay Hungry and Kick Burnout in the Butt. Fascinated by Steve’s unique take on various subjects, I interviewed him recently. Following is a brief excerpt from our interview.

Marshall: Steve, something I love that we've discussed is called the Franklin Effect. It’s very counter intuitive. Tell us about it.
Steve: Sure Marshall. When Ben Franklin was in his late 20's, he started a club called the Juno club. And there was an individual around Philadelphia who was negatively disposed towards him because he felt Franklin was encroaching on his territory. So instead of ingratiating this more powerful, more established individual…

Marshall: Which everyone probably did…

Steve: Exactly. Instead of ingratiating the individual, Franklin asked him for a favor. He asked to borrow a rare book for his book club members to use. What happened then is that, paradoxically, this negatively disposed individual because positively disposed. There are myriad explanations for it, but if you look at it, ultimately, people would rather do something that's generative and helpful than be loved for having power.

Marshall: Praised.

Steve: Exactly. Praise makes the powerful person feel authentically efficacious. Not efficacious in a way that's just because of status. If he could help out Franklin, and he could mentor someone, and he could help someone, it made that person feel good. And Franklin has used that throughout his life.

Marshall: Well you know one thing I always teach is the importance of asking people, “How can I be better…? A better husband, better daughter, better parent…” so that we are learning from everyone around us. I never made the connection between what you're talking about and what I do. There's a very clear connection. Our research show that's leaders who ask people, “How can I be better? Help me, give me ideas,” they are not seen as weaker, they are seen as stronger. Because they had the courage to ask for input, the courage to listen and also it’s a compliment to the other person. The biggest compliment I can give you is let you help me.

Steve: That’s right! Thank you.