Bjp Pongal Function

The BJP's Pongal function is a political-cultural outreach program in Tamil Nadu known as "Namma Ooru Modi Pongal" (Our Town's Modi Pongal).
The main description of the event includes:
Purpose: The initiative is designed to connect with local communities and raise awareness of Prime Minister Narendra Modi's leadership, as well as the central government's policies and welfare schemes, ahead of local and state elections.
Activities: BJP workers and supporters gather at the local level to celebrate the traditional harvest festival. Activities have included women preparing the sweet Pongal dish in large numbers, incorporating folk artists, and holding public meetings.
Key Participation: Senior national leaders, such as Union Home Minister Amit Shah and BJP National President J.P. Nadda, have participated in these events in recent years to emphasize the party's respect for Tamil culture and tradition.
Political Context: The events serve a dual purpose of cultural celebration and political campaigning, aiming to boost party morale and showcase the BJP's growing presence and strength in the state of Tamil Nadu.
Pongal itself is a traditional four-day harvest festival for Tamils, symbolizing prosperity, gratitude to nature (especially the Sun God), and new beginnings. The BJP's program integrates these traditional celebrations with its political messaging.