Sloppy cold email 📨 🤔

Clients as well as my team hear me preach proper #data architecture and cleaning the data set before launching #campaings.

This might sound like a silly problem but when your data is flowing into your marketing platform from an average of 10 data sources, issues can happen even with experienced marketers.

VBOUT has tools to handle #personalization well like proper capitalization and fallback options.

This is an example of a cold #email where they paid no attention to their data set.

what do you think?

#marketing #emailmarketing #coldemails #outbound #marketintautomation #leadgeneration