Corporate Universities Are Coming Back—Here's Why That Matters

Are we witnessing the return of corporate universities? As companies face unprecedented workforce challenges in AI, autonomous vehicles, and emerging tech, traditional higher education isn't keeping pace—and major corporations are taking training into their own hands.

In this eye-opening discussion, Bob McMahan explains why companies like Ford, GM, and leading AI firms will need to vertically integrate their training programs to survive. He challenges the popular narrative around skills-based hiring, arguing that context and culture matter far more than universal skills, and that strategic companies will invest heavily in proprietary training programs.

What You'll Discover:
• Why skills-based hiring alone won't solve the workforce crisis
• How Apple University preserves company culture and problem-solving approaches
• Why corporate training is becoming a strategic supply chain issue
• The potential disruption facing business schools and executive education programs
• How technology companies are reshaping workforce development

McMahan presents a compelling case that corporate universities aren't just making a comeback—they're becoming essential strategic assets. Companies can no longer rely on traditional universities to produce job-ready talent, especially in rapidly evolving fields like AI and autonomous technology. By bringing training in-house, corporations can ensure cultural alignment, preserve institutional knowledge, and secure their talent pipeline.

This shift could fundamentally disrupt business education, particularly high-revenue executive education programs that many universities depend on. As more companies choose vertical integration over external training, traditional higher education institutions may need to radically rethink their value proposition.

About the Speaker:
Bob McMahan is a thought leader in higher education innovation and workforce development, specializing in the intersection of corporate training needs and traditional academic institutions.

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