4 Ps Marketing Mix by E. Jerome McCarthy | The Man & His Revolutionary Framework 👍🎬🌎 (Video Update)

This is actually a Video Update from a couple of years ago. So, lots of new information in this one.

Introducing Edmund Jerome McCarthy an American marketing professor and author.

He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach.

This has been one of the top textbooks in university marketing courses since its publication.

Let’s explore this topic together!!! 👍

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Chapters
0:00 E. Jerome McCarthy & the 4 Ps marketing mix
3:58 Clearly Define the 4 Ps marketing mix
8:01 How best can you utilize the 4 Ps?
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