CHAPTER 03 - DANA MONTANA - LOVE FREELY

YMI have captured a short documentary that embodies the core values of the brand, providing a glimpse into the movement we proudly refer to as YMI. To share this journey with you, we will be releasing one long-form episode every Tuesday over the course of the next eight weeks.

Chapter 02 - LOVE FREELY:

What does Love Freely mean?
"Love freely" is the quote you can find on one of our cans. It serves as the central theme around which we built Dana Montana's documentary. In the second episode, we delve deeper into what "Love freely" means for them.

Everything fell into place when Dana began watching RuPaul's Drag Race and started attending parties like DMTH. They embraced bolder makeup, daring outfits, and started accentuating the music with well-defined dance moves.

Discover now why being Queer means owing nothing to anyone. It entails being open-minded and ready for new adventures.

About YMI:
YMI is a hard lemonade brand that aims to be more than a lemonade. It stands for a movement of open-minded souls who dare to embrace differences. We’re an ever-changing community centred around music, art and culture.

Be a part of the movement:
www.thinkymi.com
www.instagram.com/thinkymi/