Rocket Science vs Drill Bits: The Cool Edge Breakthrough - EP 15

In this episode of Not Your Story, LIVE from NAPE Expo 2025 in Houston 2025, Cool Edge Bits Founder, Vasili Borisov shares his journey from professional tennis player, to entering the world of oil and gas and with help from his Russian rocket scientist father, create a revolutionary drill bit technology that is shaking up the industry.

Vasili shares how to tell a compelling story as a founder to pitch your vision and brand to investors, recently securing VC money to take his product to market, how he is competing in a competitive market and much more.

Timestamps:
0:00 - Intro
1:08 - Vasili's origin story (early days as a pro tennis player)
3:00 - Cool Edge Bits founding story
4:55 - Revolutionary drill bit technology
5:50 - Working with Midnight Marketing
6:45 - In 1906 Howard Hughes invented the drill bit
8:24 - How to compete in the market?
11:45 - Advice for raising capital and telling a compelling story
13:25 - The power of storytelling
16:27 - Responding to the critics
19:32 - Horizons for Cool Edge in 2025
21:33 - Personal happiness and advice to younger self
23:19 - Learn more about Cool Edge
25:10 - Outro

Follow Cool Edge Bits / Vasili:
  / vasili-borissov-6b083b215  
  / cool-edge-bits  
https://www.cooledgebits.com/


Follow Not Your Story & Rory:
  / not-your-story-nys  
  / nys_podcast  
  / rory-nolan-a89a1ab5  
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