Customer Centricity Essentials
Автор: Wharton Magazine
Загружено: 2012-07-25
Просмотров: 6411
Professor Peter Fader covered the topic of customer centricity at the Wharton MBA Reunion 2012, including how the strategy can help a company gain competitive advantage versus product-centered companies, how to calculate the real worth of customers and why customer relationship management has lost its way.
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