Embracing innovation to survive and thrive in 2026

In this episode, Chip and Gini discuss the importance of strategic planning for 2026. As they near the end of 2025, they emphasize the need for agencies to set themselves apart and adapt to the evolving landscape, particularly through the effective use of AI.

Despite ongoing economic challenges, they highlight the potential for AI to enhance both efficiency and strategic thinking. Chip and Gini also stress the importance of refining the ideal client profile and taking calculated risks. They share their personal experiences with using AI to assist in planning and decision-making processes, pointing out both the benefits and limitations of current AI technology.
00:00 Intro
00:24 Planning for 2026
01:35 The role of AI in business planning
03:19 Adapting to economic challenges
06:22 Leveraging AI for efficiency and innovation
14:18 Using AI in the planning process
18:23 Refining ideal client profiles and taking calculated risks
21:29 Conclusion
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Host: Chip Griffin
SAGA Community Manager: Jen Griffin