Modulex: LEGO’s Most Successful Failure

The rise, fall, and revival of LEGO Modulex Bricks
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Video Chapters
0:00 Introduction to Modulex
1:03 Current Alternatives
2:10 Backstory
4:04 The Rise of Modulex
14:40 Modulex Pivots
15:51 Modulex Product Expansion
20:35 Modulex A/S & Family Drama

Modulex was a specialized line of smaller LEGO bricks introduced in 1963 for architects to design 1:20 scale models. Unlike traditional LEGO, Modulex featured muted, professional colors, unique brick sizes, and customizable plates designed for cutting, all tailored to professional use. Initially intended for architectural modeling, Modulex found greater success in industrial design, factory layouts, and office planning systems, eventually expanding into signage solutions. The Modulex legacy remains a fascinating chapter in LEGO’s history. Watch the entire video to learn everything about Modulex bricks!

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