Email for Startups PART 1: Email Marketing Fundamentals [Webinar]

Susan Su explains the "obvious" fundamentals of email marketing for startups that most teams are missing, including:

where email marketing fits in to the "customer lifecycle"

how to use email for activation, reactivation, conversion, content amplification, activation of other channels, and "selling on the backend"

anatomy of a master drip series

what do UNSUBSCRIBES really mean, and what you can do about them

Susan is a partner at 500 Startups, and specializes in helping portfolio companies with growth through inbound / content marketing and email.

She is also the creator of the Email For Startups Ultimate Email Playbook (43 scripts for startups to steal) at http://emailforstartups.com/ultimate-...