How I Completed a $2000 Marketing Data Analyst Project | Full Workflow Explained

In this video, I’ll walk you through how our firm HiLyst Analytics completed a $2000 client project focused on Marketing Data Analysis and Visualization.
The client needed a complete performance analysis of multiple marketing channels — including Banner Ads, eBlasts, eNewsletters, and Webinars — to find the top-performing campaigns and optimize ROI.

Due to confidentiality, I can’t show the client’s original files,
but I’ll explain the entire process, from data cleaning to visualization — step by step — using Excel, Power Query, and Power BI.

🎯 What You’ll Learn in This Video:

How to analyze marketing performance data like CTR, CPC, and ROI

How to structure and clean messy data in Excel using Power Query

How to create interactive dashboards in Power BI

How to summarize client insights professionally

The complete workflow from project start to client handover

📊 Software Used:

Microsoft Excel

Power Query

Power BI

PowerPoint (for final report design)

💼 Project Type: One-Time Client Project
💰 Value: $2000
📅 Duration: 3 Weeks
👨‍💻 Delivered By: HiLyst Analytics

If you want to learn how to build dashboards and analyze marketing data for real clients — subscribe and follow HiLyst Analytics for more real-world case studies.

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