How I Completed a $2000 Marketing Data Analyst Project | Full Workflow Explained
Автор: HiLyst
Загружено: 2025-11-04
Просмотров: 11
In this video, I’ll walk you through how our firm HiLyst Analytics completed a $2000 client project focused on Marketing Data Analysis and Visualization.
The client needed a complete performance analysis of multiple marketing channels — including Banner Ads, eBlasts, eNewsletters, and Webinars — to find the top-performing campaigns and optimize ROI.
Due to confidentiality, I can’t show the client’s original files,
but I’ll explain the entire process, from data cleaning to visualization — step by step — using Excel, Power Query, and Power BI.
🎯 What You’ll Learn in This Video:
How to analyze marketing performance data like CTR, CPC, and ROI
How to structure and clean messy data in Excel using Power Query
How to create interactive dashboards in Power BI
How to summarize client insights professionally
The complete workflow from project start to client handover
📊 Software Used:
Microsoft Excel
Power Query
Power BI
PowerPoint (for final report design)
💼 Project Type: One-Time Client Project
💰 Value: $2000
📅 Duration: 3 Weeks
👨💻 Delivered By: HiLyst Analytics
If you want to learn how to build dashboards and analyze marketing data for real clients — subscribe and follow HiLyst Analytics for more real-world case studies.
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