Smart B2B Influencer Marketing: Lessons from Electronica 2024

Join us at the Smart Marketing Forum from ‪@electronicaFair‬ 2024, where we uncover the cutting-edge strategies behind B2B influencer marketing in the electronics industry. Proudly sponsored by ‪@PCBWay‬, this panel brings together creators, industry experts, and marketers to explore how influencers are shaping the way engineers connect with brands.

What’s Inside:

‪@greatscottlab‬ : Known for his hands-on tutorials, Scott shares how he turns sponsorships into authentic, technical content.
‪@MaxImagination‬ : Hear how Max merges creativity and engineering in projects that inspire and inform.
‪@DIYGUYChris‬ : From advanced electronics to step-by-step guides, Chris explains the role of partnerships in empowering his audience.
Brian Tristam Williams: ‪@ElektorTV‬’s own editor reflects on the evolving relationship between media, influencers, and the electronics industry.
Simon Gao (PCBWay): Learn how PCBWay collaborates with creators to align their brand with meaningful and educational content.

Key Takeaways:

Why authenticity is at the heart of successful influencer marketing.
Strategies for reaching today’s engineers and tomorrow’s decision-makers.
How engagement matters more than follower count.
Real-world examples of content that drives action and sparks innovation.
If you’ve ever wondered how to connect your brand with the right audience or how influencers turn passion into community-driven impact, this is the session for you.

Sponsored by PCBWay – turning electronic designs into reality with precision PCB manufacturing and prototyping services.

Discover more at Elektor and join us in exploring the world of electronics innovation. Don’t forget to like, comment, and subscribe for more industry insights and creative inspiration!

Elektor Magazine: https://www.elektormagazine.com/
Elektor Store: https://www.elektor.com/
Elektor Industry News: https://www.elektormagazine.com/busin...