Why Vancouver's Brand is in Decline and How the City Can Fix it | VREP
Автор: Vancouver Real Estate Podcast
Загружено: 2025-12-07
Просмотров: 116
In this episode of the Vancouver Real Estate Podcast, Adam & Matt sit down with journalist and CityAge co-founder Miro Cernetig to explore whether the city is facing a true identity crisis — or simply entering its next chapter.
Miro draws on decades covering global cities (from Beijing to New York) to unpack:
• Why two out of three Metro Vancouver residents now believe the city’s brand is in decline
• What makes a city brand in the first place — and why it matters
• How Vancouver went from Olympic momentum to civic malaise
• Affordability, disorder, and the cultural shift shaping public perception
• The difference between renting big events (like FIFA) and building civic infrastructure
• The big ideas — oceans, life sciences, design, innovation — that could define The Next Vancouver
This is a wide-ranging and candid conversation about what Vancouver is, what it could be, and what it will take to get there.
Listen in, and decide for yourself: is Vancouver’s brand truly at a crossroad?
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