Episode 8 - One Nudge Is Not Enough
Автор: Behavioral Economics Today Podcast
Загружено: 2025-11-25
Просмотров: 4
In this episode, Hugh Massie speaks with Professor Jörn Basel from the Lucerne School of Business, co-author of “One Nudge Is Not Enough” in the _Behavioral Economics Guide 2025_. Jörn explores why isolated nudges rarely change long-term behavior — especially in sustainable tourism — and how combining behavioral design with structural, motivational, and policy measures can create lasting impact.
Together, they discuss how to move travelers from intention to action_, the role of _boosts in building autonomy, and what behavioral science can teach us about designing more sustainable systems for the future.
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