Starting a SEO Agency in Kosovo – with Granit Doshlaku | Tea With ALSA #5

Starting a SEO Agency in Kosovo – with Granit Doshlaku | Tea With ALSA #5

Granit Doshlaku is the co-founder of Manaferra, an SEO agency based out of Kosovo. Manaferra have made a name for themselves internationally across the US and EU by helping brands get more business through the optimisation of search algorithms. They have won several awards including the ‘Global 2021 Search Awards’ and have also been a finalist of the ‘European 2021 Search Awards’.

Granit takes us through how and why he started this company, but also provides useful advice to young aspiring entrepreneurs about finding a great co-founder, mistakes to avoid, scaling internationally and the discipline needed to succeed.

You can find out more about Manaferra at https://www.manaferra.com/

Be sure to also check out ALSA's website at https://www.alsauk.co.uk/ for more information and resources!

TIMESTAMPS
00:00 - Intro
00:36 - Background to Granit and Manaferra
05:33 - Getting Albanians from back home involved in Web 3.0
08:27 - Getting started and giving up
10:17 - What's most exciting to you about Web 3.0?
12:03 - Choosing a co-founder + picking a team
16:53 - Accountability + defining roles
20:16 - Developing a healthy and productive company culture; shifting focus; defining values
28:51 - Working with clients that share Manaferra's culture; maintaining transparency; enjoying the work you do
33:38 - Expanding into larger markets; pricing your offering; challenges of being in Kosova
40:08 - Utilising Albanian talent back home, changing the mindset + Manaferra hiring?
45:36 - University vs real life experience, getting education right + moving Kosova in the right direction
50:56 - Building a service economy, cultivating and maintaining talent + dealing with a lack of resources
55:08 - What's next for Manaferra?
57:11 - Final comments + Outro