How to Choose an Advertising Strategy for online sales? Maximum Value, Maximum Conversion

I'm Google Ads Specialist Yana, and I talk a lot about Google Shopping setup in general and performance max in particular.
Today's video is dedicated to the choice of a marketing strategy, or rather 2 fundamental strategies of performance max - maximum conversions and maximum value.
what to look for when choosing a marketing strategy for google ads.
The main advantages and differences, key points to pay attention to, what to consider when choosing a particular strategy. What are the positive and negative consequences.
When choosing a strategy in Google ads performance max, advertisers often worry if they choose something wrong for the further work of Google performance max. Today I will show you what the difference can be so that there are fewer gaps in understanding and using these strategies.

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00:00 - intro
00:13 - the video is dedicated to 2 fundamental strategies of performance max - maximum conversions and maximum value
01:10 - what you will understand after watching this video
01:50 - what are intelligent bidding strategies using AI in Google Ads
02:40 - common features of the strategies for maximum conversions and maximum value
03:48 - differences in strategies
04:30 - which strategy should be chosen in a particular case
09:35 - a practical example
12:50 - when it makes sense to set the price per conversion
14:45 - summary of the maximum conversion strategy
15:27 - moving to the strategy of maximum conversion value
16:50 - reasons for CPC overshoots
18:10 - another big disadvantage of the maximum conversion value strategy
19:05 - a feature of the maximum conversion value strategy with an indication of the target profitability

Today, I will show you what the difference between the maximum conversion and maximum value strategies of Google bidding can be.
Automatic google ads strategies are a type of intelligent bidding in Google ads that allow you to achieve results for your clients quickly and flexibly. Targeted ROI in advertising is a subtype of the maximum value performance max bidding strategy. Its main task is to enter those auctions that are most likely to lead to the expected result in the payback of advertising. Maximum Conversion Strategy is a Google Ads bidding strategy aimed at achieving a higher number of specific conversions for an allocated budget. The strategy likes a large optimization span when you are not limited by the budget and can collect the cheapest sales from Google ads that you can, if they are available.