Nielsen CEO on a new way to measure viewership across platforms

Covid-19 has accelerated consumer trends, including how we watch television programs and movies. Nielsen CEO David Kenny joins "Squawk Box" to discuss a new way to measure this online audience. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi

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Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide.

The News with Shepard Smith is CNBC’s daily news podcast providing deep, non-partisan coverage and perspective on the day’s most important stories. Available to listen by 8:30pm ET / 5:30pm PT daily beginning September 30: https://www.cnbc.com/2020/09/29/the-n...

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