How Crocs Became Cool Again

After having a big moment in U.S. culture during the early 2000s, Crocs' growth fell flat over the decade following the Great Recession. However, clever marketing and brand messaging focusing on customization with its charms, Jibbitz, has made the iconic clog 'cool' again. In 2024, the company that also includes casual footwear brand, HeyDude, sold over $4 billion of product. Watch the video to find out how Crocs made its comeback and plans to keep scaling its business.

Chapters:
0:00 Introduction
1:40 Chapter 1: Jibbitz craze
3:30 Chapter 2: Pulling off a turnaround
5:55 Chapter 3: Threats to success

Produced, shot, and edited by: Ryan Baker
Camera by: Natalie Rice
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP Images, Crocs

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How Crocs Became Cool Again