Goals & Objectives - Part 2

In this lecture, we connect goals and objectives to the P-O-L-C framework: Planning, Organizing, Leading, and Controlling.

You’ll learn:

How goals and objectives align with all four management functions

The difference between strategic and operational objectives

The logic behind Management by Objectives (MBO), popularized by Peter Drucker

Why rewards must align with goals—avoiding the classic problem of “rewarding A, while hoping for B”

We’ll also explore real-world examples from business, academia, and sports that show how misaligned goals and rewards can backfire.