Raja ShahidBusiness Idea to Brand: Real Startup Lessons Pakistan’s Youth Must Hear Program

How does a simple idea turn into a successful business?
In this powerful and in-depth podcast, Nauman Khalid sits down with Raja Shahid Jahangir, Lecturer at Service University Islamabad and a seasoned entrepreneur, to break down the real journey of startups in Pakistan — from idea validation to market research, funding, team building, branding, and scaling a business.

This episode is not theory — it’s real experience, real failures, and real lessons every entrepreneur, student, and business owner must understand.

What You’ll Learn in This Episode:

How to identify a real business problem (not just an idea)

Why market research is the most ignored reason startups fail

How to validate your business idea before investing money

Difference between local vs international market research

Bootstrapping vs investors: What works in Pakistan

How to choose the right business partner

Small team vs big team: What startups should do

Work from home, outsourcing & hybrid models after COVID

When & why company registration and trademark matter

How branding actually works (and how long it really takes)

How to survive competition, imitation & big market sharks

How to handle failure, cash flow issues & mental pressure

When and how to scale your business

💡 This episode is especially valuable for:

Startup founders

University students

Young entrepreneurs

Business owners in Pakistan

Anyone confused about “Which business should I start?”
Guest: Raja Shahid Jahangir
Lecturer | Entrepreneur | Startup Mentor

Host: Nauman Khalid
CEO – Verite Media | Business Communicator | Founder – Nauman Khalid Insights
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