Strategic value of PR/Comms to organisations. EP26 Part 2 with Arun Sudhaman and Carson Dalton

Hear two esteemed professionals from our fraternity - Arun Sudhaman, former CEO and Editor-in-Chief at PRovoke Media, and Carson Dalton, Senior Director, Public Affairs, Communications & Sustainability for Coca-Cola on some questions below, and explore three PR/Comms campaigns that delivered outstanding results
• What should we, as PR/Comms professionals, ask ourselves to assess our value and impact?
• How can PR/Comms professionals move up the value chain into leadership roles—or even transition into Public Policy? Is it just about learning on the job?
• What is the future of PR and media relations? Will it continue to grow, evolve and adapt to new business models? And what skills will tomorrow's public affairs professionals need to thrive?

If you’re passionate about elevating PR/Comms and positioning it as a key driver of business strategy, this discussion is for you.

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About Comms and Conversations - In these vodcasts, Nandini Chatterjee engages in insightful discussions with senior professionals in Marketing, Communications, PR and Media, exploring current trends and drawing from their wealth of experience to provide valuable insights.