Finding Your Ideal Customer Starts With One Person

Finding your ideal customer starts with truly understanding who you want to serve and why.

Stop Treating the Wrong People → https://pxl.to/AD/tq8nuql

Who are you really meant to serve? Why do some patients never return? What if finding your ideal customer starts with a single person you already know? If you’ve ever struggled with how to identify your ideal client, define your target market, or narrow down your ideal demographic, this video offers a simple framework that might shift the way you think about patient targeting entirely.

In this conversation, I break down the often overlooked art of defining your perfect client—not by abstract numbers or vague assumptions, but by getting crystal clear on just one real person. We’ll explore the psychographic profile and healthcare values of that ideal patient, and why that clarity is often the missing link when trying to connect your services to your dream client. You’ll also hear a real story of my own ideal patient: a 65-year-old golfer with knee pain, a looming tournament, and a decision-making process that reveals exactly how patient preferences can align with treatment options. By identifying your client profile in such vivid detail, it becomes easier to speak directly to your niche audience with relevance and purpose.

You’ll learn how defining a specific patient avatar not only improves how you communicate your offerings but also helps you say yes to the right people and no to the wrong ones. Whether you’re just beginning to understand your market segment or already have a few prospect types in mind, I walk you through how to match your services with those who need them most—without burning out or giving vague answers like “come back when you're worse.” This episode is especially relevant if you're exploring biologic therapies or orthobiologics and want a clearer map for patient suitability and client targeting.

If you’re in healthcare or running a medical practice, this video can guide you toward better alignment with your perfect client by starting with one real example. I also touch on how this approach can give you more freedom in your practice—emotionally, financially, and professionally—because when you know who you’re talking to, everything becomes easier.

If this resonates, make sure to SUBSCRIBE, LIKE, and drop a COMMENT sharing what type of patient comes to your mind.

Want more guidance? Head to my website or connect with me to explore how I can help you refine your client targeting strategy. And don’t forget to check out my podcast, The Business of Orthobiologics, for deeper dives into topics like this.

Chapters
00:02 If you can’t describe your ideal patient in 30 seconds, you don’t have one
00:09 Key demographics to define your perfect orthobiologic or PRP patient
00:21 What is their age, income, lifestyle, and healthcare needs?
00:40 Why most practices never clearly define their ideal patient
01:08 Start with one real or ideal patient as your reference point
01:27 Consider psychographics – how they think and make health decisions
01:51 You get to choose who you treat and what you excel at fixing
02:09 Example: a 65-year-old golf course owner with urgent knee pain
02:48 His values, pain points, and decision-making behavior analyzed
03:24 Why orthobiologics may be the right solution over surgery
03:56 Other ideal patients: failed cortisone, not ready or eligible for surgery
04:16 Stop telling patients “come back when you’re worse” – offer better options
04:44 Saying no to these patients is saying no to your practice’s growth
05:03 Subscribe to our newsletter and join the orthobiologics masterclass

Watch full video here: https://pxl.to/AD/zazsz6n

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