Australian-Grown Coffee & RTD Innovation | Shreya Gupta on Startup Daily

Shreya Gupta, Co-founder of Australian Coffee Culture (ACC), joins @startupdailyanz9469 to talk about the rise of Australian-grown coffee, innovation in ready-to-drink (RTD) coffee, and what it takes to build a purpose-led coffee start-up from scratch in Australia.

In this interview, Shreya shares:
• Why Australian-grown coffee is so rare – and why that needs to change
• How ACC is crafting clean-label, plant-based RTD coffee with 100% Australian beans
• Lessons from building a circular, purpose-driven coffee brand from idea to first products
• Insights on the future of Australian coffee, local supply chains and sustainable growth

☕ Explore Australian Coffee Culture:
Website: https://www.australiancoffeeculture.com
Instagram:   / auscoffeeculture  
LinkedIn:   / australian-coffee-culture  

🎥 About this video:
This interview was recorded by Startup Daily and features Shreya’s founder story, industry insights and vision for premium, homegrown, ready-to-drink coffee made with Australian-grown beans.

🌱 About Australian Coffee Culture
Co-founded by Shreya Gupta and Bjorn Halfmann, Australian Coffee Culture (ACC) is reimagining how Australians experience their daily coffee. In a country that drinks over 6 billion cups a year but uses less than 1% locally grown beans, ACC champions 100% Australian-grown coffee.

By partnering with multi-generational farming families across Queensland and New South Wales, ACC creates clean-label, ready-to-drink coffee that’s local, traceable and better for people and planet.

👋 About the founders
Shreya Gupta brings experience in business growth and go-to-market strategy, with a focus on building purposeful, impactful brands.

Bjorn Halfmann is a serial founder and design leader specialising in user experience and strategic innovation.

Together, they’re building more than a coffee company: a homegrown movement centred on sustainability, quality and Australian pride.

#AustralianCoffee #StartupDaily #Founders #AustralianCoffeeCulture