Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads [The PPC Den Podcast]

You're listening to the PPC Den Podcast.

In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic.

So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem.

In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro
01:00 – How I discovered a hidden pattern in a client account
03:15 – What are N-Grams in Amazon PPC
05:20 – The moment I realized it was hurting performance
06:45 – Breaking down N-Gram Laddering
08:10 – How to identify wasteful patterns in your search term report
10:00 – When to negate and when to keep N-Grams
11:30 – Applying the N-Gram mindset to your daily optimization
13:00 – Common mistakes
14:15 – Why it’s worth your attention
15:00 – What’s next on PPC Den

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-prod...
Where to find Michael, Michael Erickson Facchin
  / michael-erickson-facchin  
Use the n-gram Sheet to get insight in 5 minutes
https://www.adbadger.com/amazon-ngram...
N-Gram Guide: Fixing Low-Click Terms in Amazon PPC
https://www.adbadger.com/blog/n-gram/
How N-gram analysis found a keyword with 200 clicks and 1 order
   • How N-gram analysis found a keyword with 2...  
How Can I Be The Most Efficient With My N-Gram Analysis?
   • How Can I Be The Most Efficient With My N-...  
How Do I Implement N-Gram Analysis on Amazon PPC?
   • How Do I Implement N-Gram Analysis on Amaz...  
🎉Ad Badger v3 Software Launch Webinar
https://www.adbadger.com/ad-badger-v3...
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-c...
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-c...
Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno