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Premium' Economy : How Genius Sports' NCAA Partnership Will Power the Future of College Sports
Автор: Trustees + Presidents: Managing College Athletics
Загружено: 2025-11-30
Просмотров: 51
Описание:
Josh Walker, Co-Founder and CEO of Sports Innovation Lab (now a part of Genius Sports) explains where new NCAA revenue streams are coming from. Calling it the “Premium Economy”, Josh encourages senior leaders to understand and leverage their most valuable assets in today’s entertainment economy—live sports.
Our conversation explores the evolving landscape of live entertainment in the context of higher education, emphasizing the need for college presidents to embrace new opportunities for monetization and community engagement through innovative strategies and technology.
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