Ljubljana, the city of cyclists
Автор: Visit Ljubljana
Загружено: 2025-01-29
Просмотров: 388
Ljubljana, awarded the prestigious title of European Green Capital 2016 and the holder of the Slovenia Green Platinum label, stands out as a global leader in sustainable tourism.
In 2024, Ljubljana amplified its international visibility by hosting the start of the third stage of the Tour of Slovenia cycling race. This stage, from Ljubljana to Nova Gorica, embraced the theme of 'culture,' celebrating Nova Gorica’s designation as the European Capital of Culture 2025. Spectacular cultural performances—including cycling choreographies and adrenaline-fueled stunts—were staged at iconic landmarks, blending sports, culture, and creativity in a truly unique way.
This activation was a resounding success. By leveraging the Tour of Slovenia’s international reach—through a TV broadcast on Eurosport to over 10 million viewers, as well as Slovenian and Belgian television coverage and robust social media engagement—Ljubljana was showcased as an innovative, culturally rich, and eco-friendly destination. The campaign earned the Best Activation award for the 2024 Tour of Slovenia and strengthened the city’s reputation as a hub for sustainability, culture, and active lifestyles.
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![Ljubljana, Slovenia - Walking tour [4K video]](https://ricktube.ru/thumbnail/r8ATwTXLwKM/mqdefault.jpg)
![Visit Ljubljana: Slovenia 4K Walking Tour - Captions & Immersive Sound [4K Ultra HD/60fps]](https://ricktube.ru/thumbnail/uGgnV1_b2Ng/mqdefault.jpg)
