How to Fix Your Multifamily Marketing Strategy in 2026

How to Fix Your Multifamily Marketing Strategy in 2026

In this episode of Riffing with Reid, host Reid sits down with Mitch Risdon, Senior Account Manager at Digible, to unpack how property level variables influence marketing results and why campaign performance can never be evaluated in isolation.

Mitch Risdon breaks down the hidden forces that shape lead volume and cost including occupancy trends, pricing fluctuations, concessions, competitive supply, on site operations, website conversion quality, and brand reputation. You will learn why marketers need a full funnel strategy, how to blend AI with human decision making, and how to use user generated content to cut through noise and improve authenticity across social.

Whether you are a property manager, regional, marketing strategist, or leasing professional, this episode gives you a clearer framework for analyzing performance, optimizing budgets, and improving demand without relying strictly on CPC and surface level metrics.

How do you evaluate the real drivers behind your marketing performance?

Share your perspective in the comments and subscribe to Riffing with Reid for more insights on multifamily marketing, paid media strategy, AI search, and brand performance.


Learn more about Digible:⁠ https://digible.com/?utm_source=dd_po...

Learn more about Mitch Risdon: https://digible.com/team/mitch-risdon/


0:00 Preview & Intro
6:26 Future of Paid Search
9:15 Understanding MQL vs SQL
10:03 Occupancy Impact on Marketing
13:57 Full Funnel Strategy Explained
18:11 Pricing, Concessions, Competition
30:51 Reputation and Gen Z Behavior
34:53 Social Media’s Growing Influence
36:45 Power of User Generated Content
41:10 Measuring Social Media Value
50:32 Why CRO Matters Most
54:44 Differentiating Class A Properties
58:35 Real USPs vs Assumed USPs
1:06:52 Overrated Marketing Metrics
1:11:56 Website and On Site Alignment