How Short Form Content Turned Parody Into Rage-Bait

Parody used to hold up a mirror to power, but in the age of short form content on social media that mirror mostly reflects the audience back at itself. Satire has shifted from clever commentary to algorithmic rage-bait, where the punchline isn’t the joke anymore, it’s the people arguing underneath it. From the EU’s debate over plant-based product naming to the way creators exploit engagement cycles, outrage farming has quietly become a business model and the platforms reward every second of it. The focus isn’t on who’s right or wrong but on how humour, news parody and social commentary now exist to feed dopamine loops that thrive on conflict. Whether it’s a 15-second clip mocking a political decision or a creator accidentally baiting the very people they’re criticising, modern satire is evolving in real time, shaped less by wit and more by the algorithm deciding what everyone sees next.

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• 📱 https://www.tiktok.com/carbdelivery
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💳💸 Equipment used in this video
• 📷 Sony FX30 (camera body) + Sigma 17-40mm f1.8 Art (camera lens)
• 🎙️ RODE Wireless GO II
• 👨🏽‍💻 MacBook Pro M4 Max
• 💡 Amaran 100d S
• 💡 Amaran Light Dome Mini SE
• 💡 Manfrotto 1005BAC
• 💡 2x Godox M1 RGB Mini
• 💡 Elgato Key Light mini
• 📖 Elgato Prompter
• ⌨️ Wooting 60he
• 🖱️ Keychron M3 Mini Black 4000 Hz

👷🏽‍♂️ Software used
• 📼 Final Cut Pro 11
• 🎙️ Audacity
• 🎞️ Photoshop 2025