Rory Sutherland on 'boring' free market capitalism and house buying in London | Boardroom Uncovered

Capitalism is "unbelievably tedious" and needs to be rebranded in order for people to fight for its survival by the end of Donald Trump's second US administration, marketing veteran Rory Sutherland has said.

Speaking on the latest episode of City AM's Boardroom Uncovered podcast, Sutherland said that free market capitalism has been made "so boring that I'm not sure people really feel the urge to defend it anymore".

He added that another name for capitalism is needed – one which recognises that "markets do not mean financial markets, but fundamentally wealth is created through innovation, marketing, behavioural change".

The Ogilvy chairman also touched on the impact of having the 'bank of mum and dad' and how difficult buying a house in London has become.

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