Tourism marketing: Future of the tourism marketing
Автор: Easy Marketing
Загружено: 2023-06-30
Просмотров: 7251
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Tourism marketing plays a crucial role in promoting destinations and attracting visitors through strategic promotional campaigns, captivating storytelling, and targeted advertising efforts.Since that's obvious, we won't say travel and tourism marketing's future is personalization. Based on the growth of personalization technology, this kind of marketing has been on the way for about a year. What we haven't seen and couldn't have known was how this marketing would affect tourists who aren't sure what to do or are scared.
With a personalized approach, marketers (like those at Delta) can come up with marketing strategies that make their customers feel safe and comfortable. The latest digital technology can be used in these campaigns to get more people to look at their goods.
Oxford Street is a popular shopping area in London. By posting about their annual Christmas tree lighting online, they were able to reach 93 million people. Not only did they have amazing views, but they could also show user-generated content on their website to bring people into the experience.
Even though more people are getting vaccinated, that doesn't mean they don't want their flight seat and tray to be cleaned and their hotel room to not meet coronavirus sanitization standards. It means they need more information than just how much a flight, hotel, or trip experience costs.
Marketers will need to add coronavirus safety and peace of mind to their efforts, along with the benefits they highlight and, if possible, online experiences. For study on target audiences, we need a new category: How does coronavirus make our dream customer feel about traveling?
#marketing #easymarketing #tourismbusiness #tourismmarketing
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