Shitpost Marketing

Memes and shitposting communities have become one of the most powerful tools for advertising, not only just for media like movies, tv shows, games, or sports, for example, but also for politics. However, this phenomenon can have negative side effects; the quality of content that is memed is often quite polarized, I’ve found.

0:00 Introduction
2:05 Feeling left out
3:05 Meme marketing
5:41 TV shitposting
10:32 Political shitpost advertising
13:29 Summation

Chayka, K. (2025) Donald Trump, Zohran Mamdani, and Posting as Politics. Infinite Scroll.

Coker, C. R., & Funk, M. E. (2025). Shitposting to the Senate: humor, affect, and the working class in the Fetterman–Oz race. Communication and Critical/Cultural Studies, 22(4), 535–558.

Daviess, Beth, 'Making Memes and Shitposting': The Powerful Political Discourse of Alt-Right Meme Culture (June 5, 2019).

Katiefairyz. (2024). Every episode of house MD in a nutshell (click to see the full image). Reddit.

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Monday965. (2021). Kid Named Finger. Reddit.

Monllos, K. (2024). Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing. Digiday.

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Yaremus, N. (2024). The Impact of User-generated Memes in Film Marketing and Promotion: The Case of Christopher Nolan's ‘Oppenheimer’ (2023). Vilnius University.