Turn Your CMMC Level 2 Certification Into Competitive Advantage & New Revenue - Jerry Leishman

What happens AFTER you get your CMMC Level 2 certification?

In this game-changing session from CMMC-PNW 2025, Jerry Leishman—a founding member of the Cyber AB Standards Group and one of the original CMMC provisional assessors—reveals how to leverage your CMMC Level 2 certification as a strategic business asset, not just a compliance checkbox.

With only ~400 companies certified out of 120,000 in the DIB that will need Level 2 over the next 3 years, early adopters have a massive competitive advantage. Learn how to capture it.

In this video, you will learn:

The Business Opportunity:
The $1 Trillion Market Reality - How the DIB is the most unregulated trillion-dollar industry and why that's changing NOW

The 6-8% Investment Gap - Why defense contractors are underinvested in cybersecurity compared to financial services

400 Certified Companies Problem - Why being one of the few creates immediate market differentiation

Federal Contractor Expansion - Why 2+ million federal contractors will need similar compliance over the next 5-10 years

Six Strategic Paths to ROI:
Eligibility for DoD Contracts - Keep doing business with your current customers (Table Stakes)

Win Against Incumbent Competitors - "They don't have Level 2. I do. Same price. Give me a shot."

Access to Classified & Strategic Programs - 30-year, high-value programs restricted to Level 2+ contractors

Reduce Contract Loss Risk - Higher SPURS scores + CMMC certification = more RFI inclusions and RFP wins

Acquisition & Exit Strategy - Real case study: Aeroglen International acquired by Wing Core within 6 months of certification

Expand to New Markets - Aerospace, Space, Naval, Canadian contractors, and other agencies all seeking certified suppliers

How to Leverage Your Certification:
Lead with Risk Reduction - "We reduce your exposure. Our supply chain is managed."

Security by Design - Position CMMC as institutionalized, not a checkbox

Supply Chain Management - Control CUI flow to only necessary suppliers; use VDI access instead of data transfers

Messaging Framework - Maturity, Low Risk, Trust, Proven Leadership

Existing Customer Relationships - The easiest path: tell your current primes you're Level 2 certified

New Market Penetration - Aerospace, space, naval, international (Canada has parallel requirements)

Why This Matters Now:
DoD is the point of the spear; other federal agencies (DHS, NASA, etc.) will follow with similar requirements

Cyber AB marketplace launching soon (with timeline TBD) - certified companies will be searchable centrally

SPURS scores already being used to filter suppliers; formal requirements coming in 2025-2026

Early movers will own market share before competitors react

Learn more at CMMC-PNW.com