Why This Commercial Was Shot TWICE

▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/42J2KrY

▶ About This Episode:
Director Jesse James McElroy joins Dylan Hahn to break down one of the wildest, most choreographed commercials of the year. From building lifelike characters to orchestrating camera moves, Jesse reveals how meticulous pre-visualization, six weeks of prep, and a dash of chaos turned a two-day shoot into a full-blown cinematic fever dream.

▶ Sources:
• Watch the Picklebet Commercial
• https://www.jessejamesmcelroy.com/#/p...
• Connect with Jesse James McElroy
• https://www.jessejamesmcelroy.com/
•   / jj_mcelroy  

▶ About The Reframed Podcast:
“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Chapters:
00:00 Intro
01:49 This Piece is Wild
02:36 The Power of a Perfect Pre-vis
04:29 Shooting the Rehearsals Like the Real Thing
04:59 Pre-visualizing the Characters
08:36 Making Real People Look Surreal with Prosthetics
10:40 Using Almost Every Camera Move in the Book
14:17 Bringing the Pickle to Life (Literally)
16:55 Fireballs and Sprinklers
18:45 Turning a Bar Into a Film Set
20:21 Flooding the Set — Safely
22:19 Breaking Sugar Glass
23:54 The Prosthetic Face Slide Trick
24:54 Crafting the Opening Shot
26:06 The Pickle Wiggle
27:13 The Blob Sequence
29:07 Thank You Jesse