Case Study Rotowash & redk | Tailored CRM Solution
Автор: redk - CRM & CX Transformation
Загружено: 2025-02-20
Просмотров: 65
Julian Stone, Managing Director of Rotowash, speaks with Hideki Hashimura, CMO at redk. Discover the challenges that Rotowash, a marketplace leader in floor cleaning technology for over 50 years, faced as they went through their journey to optimise their CRM systems with redk's consultancy expertise.
00:00 Introduction
05:10 The Challenges of Paper-Based Operations and the Need for Digitalization.
10:20 The Decision for Sugar CRM and the Strategy of Gradual Implementation
15:30 Overcoming Resistance to Change and Fostering CRM Adoption
20:40 Initial Achievements: Operational Visibility and Improved Customer Care
25:50 Process Optimization, Significant Financial Results, and Lessons Learned
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